Berkers & Company

We establish international marketing partnerships in sports
by targeting and matching potential sponsors to relevant football clubs
with a personal, creative and results-oriented approach.

HOW WE SEE IT

HOW WE SEE IT

We see sponsoring as a business and marketing partnership, using sport as an active communication channel in a positive environment in order to strengthen the brand and obtain leverage. The key is to have a relevant brand connection between sponsor and club and to activate as well as manage the sponsorship together with the football club.

WHAT WE DO

WHAT WE DO

We specialize in locating relevant international sponsors for marketing partnerships with football clubs, in addition to the local marketing and sales strategy of the football club. We identify and execute the potential marketing partnerships as well as managing them with a creative, close-to-action and results-oriented approach to obtain leverage.

HOW WE DO IT

HOW WE DO IT

We use the club’s brand values and soul, international recognition of current/former players and attraction of playing for example Champions League/Europe League. We use our experience and knowledge on branding, international communication and business development strategies as well as our international network to achieve set goals.

Sport is a unique marketing and communication platform with great potential for leverage

— Berkers&Co —

The Team

ELS BERKERS

Founder & CEO

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ELS BERKERS

FREDRIK AXELL

Partner & Creative Director

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FREDRIK AXELL

STEFAN PETTERSSON

International Business Development

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STEFAN PETTERSSON

Some people think football is a matter of life and death. I assure you, it’s much more serious than that.

— Bill Shankly —

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